3600 seconds in the Dark

In a few hours time, it'll be 8.30pm, and we all know what that means.
In support of Earth Hour, we are! It's circulating as the biggest news around, even especially in college, so why not?

The only thing that continues to bug me is that 1 hour=60 minutes=3600 seconds and that's not a lot for one day every one year. Shouldn't it be an ongoing thing, say each month?

Then again, I must pull that back in case hypocrisy kicks in.

Switch off ALL electrical appliances, no movies in the dark, okay?